A Simple Step You Can Take Immediately
To Maximize Your Search Engine Optimization
And Increase Your Website Link Popularity
Maximizing your search engine optimization budget and optimizing your web site link popularity can be as simple as submitting to a search engine.
Large, popular web sites are usually considered experts in their fields, after all, that is what makes them popular.
This is one of the premises that a search engine takes into consideration when ranking your search engine optimized web site. It is possible for your web site to be considered an expert in your field (and thus more valuable to searchers) if a large, popular web site links to your search engine optimized web site.
Do You Spend Hours Writing Emails Trying To
Maximize Your Search Engine Optimization Efforts?
So it follows, that a sure way to optimize your web site link popularity is to get large popular web sites to link to yours.
Some of the internet's most popular web sites are the directories known as Yahoo and Looksmart. If one of these popular directories were to list your search engine optimized web site in its listings, your link popularity will get a terrific boost.
It is no secret that about 50% of your traffic will originate from the internet directory Yahoo. Unfortunately, Yahoo charges $299 (per year! Rates effective February 1, 2002) to be listed in their directory.
Likewise, LookSmart is quickly becoming the directory that other search engines use to power their search results. Due to this, it is almost imperative to be listed in LookSmart's directory. LookSmart charges $149 for that privilege.
But, one of the tricks of the budget minded web site marketer is to utilize the search engine at The Open Directory Project known as DMOZ. The editors at The Open Directory Project do an excellent job of reviewing web site submissions for inclusion in their directory. Because their web site listings are reviewed by human volunteer editors, the results of their listings power some of the most popular search engines such as AOL and MSN.
Not only do you optimize your web site link popularity because DMOZ links to you but you receive an additional bonus with your listing in The Open Directory Project. You see, DMOZ releases the code to their search engine so that webmasters can put the DMOZ search engine on their sites. Suddenly your search engine optimized web site is linked to thousands of other web sites using the DMOZ search results. Therefore, getting your search engine optimized web site listed in the The Open Directory Project will significantly optimize your web site link popularity.
Keep in mind that true link popularity involves asking webmasters of industry related sites (not your direct competition) to link to your site. This can involve a lot of time writing convincing emails to webmasters, not to mention the time you invest in creating a wonderful site for them to link to. But from a bang for your search engine optimization buck perspective, you cannot ignore the boost you get in web site link popularity versus the time invested. Another tool to help you in your search engine optimization tasks would be Alexa, which when used with your browser, will tell you the popularity of a web site. You can use Alexa to estimate where best to invest your search engine optimization efforts.
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