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We implement a system that continuously and automatically detects search terms being used to find your site, and integrates the most popular terms back into the pages being generated by your site. In addition, strategic use of your existing web inventory and its product descriptions will supply the content needed to generate these pages. The system will also help us tailor your web inventory to the current state of the market.
The Most Popular Search Terms
Are Constantly Updated Into Your Pages
To do this, we log information about each visit to each page of your site. Following our "camping" example, the product descriptions appearing on each page of the site will contain references to all three of our terms ("equipment", "gear", "supply"). Additionally, these product descriptions will contain many other keywords related to camping (discount camping equipment, camping game, camping stove, coleman camping equipment, camping accessory).
As these pages become listed in search engines, searchers will find these pages using various camping related keyword queries. We gather these keyword queries by carefully dissecting the web address of the page the visitor was at before arriving at your site. For example, each visitor that uses a search engine to find your site will come from a web address that resembles the following:
http://www.google.com/search?q=camping+stove
From this information we can determine the visitor was at the search engine "Google" and they were searching for the keywords "camping stove". We will save this information because we will want to analyze it and further utilize it in our page generation.
For example, if enough people are searching for "camping stove", its popularity as a keyword grows, with the most popular keywords getting automatically inserted into the keyword meta tag area of the pages that contain that term.
Your Search Engine Placement Will Rank Higher
For Most Of The Popular Search Terms Being Used.
This way the most popular search terms are constantly updated into the pages of the site. If this is done correctly, we should rank higher in search engine placement for most of the popular search terms being used. If a search term is extremely popular, a new search engine optimized page can be added to your site (or a new product to your inventory).
A simple review of the collected keyphrases being used to find your site will give you insight into market trends and help to target your web inventory accordingly.
This system, where your inventory reinforces your web content, and your web content ultimately gives you insight into inventory direction and adjustments, is capable of remaining up to date with minimal administrative maintenance beyond the standard product updates. The product updates themselves are opportunities to reinforce existing keywords and introduce new high KEI rated keywords, lending to an almost perpetual use of existing web commerce resources.
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