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A year ago, related site linking (incoming links to your site from sites considered to be related to your business) did not carry a lot of weight in regards to your top search engine ranking. Today, some very public announcements from the industries leading search engines (Google, Yahoo, LookSmart, and GoTo, now known as Overture), make related site linking the most important factor in your top search engine ranking success.
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Because of this, related site linking as it pertains to top search engine ranking, which was once offered as an option to your search engine optimization considerations, is now a must for any comprehensive search optimization program trying to gain top search engine ranking.
Site linking, from a top search engine ranking point of view, is NOT simply joining a program like LinkExchange or exchanging banners with fellow web masters.
To do site linking for the purpose of top search engine ranking, one would have to search the web for sites related to your business, decide if that sites content is professional enough to be considered an informative source, and then devise a method to convince the web master to link to your site, probably without divulging that you are requesting the link for search engine ranking purposes.
Our system approaches this task from a different perspective. We have automated a method, via robot and e-mail, where we invite web masters from related sites to consider linking to our site based on our current search engine ranking. We send out our first e-mail to web masters as soon as our site becomes listed in search engines.
For instance, if your search engine optimized web site is used to promote your limousine service, consider this: There are over 410,000 web sites related to limousines. On our initial mailing, very few web masters will take us up on our offer/request to link to us. However, over the course of 4 to 8 months, as our search position improves, more and more web masters will recognize the importance of our site to their own efforts to offer quality content to their visitors. Travel agencies and wedding related sites are just a few who will find your services valuable to their operations. If we are successful in attracting just a fraction of a percentage of 410,000 web sites related to limousines, we will be far better off than 99% of your competitors. This type of search position strategy, nearly impossible to reverse, will build upon it's own success, possibly for years, and is an excellent example of a continuing return on your investment.
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