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The search engine optimization strategy we follow is simple, optimize every page of your site around a high KEI rated keyword related to your business, then monitor the search engine ranking and the visits we attract from search engines. Adjust or add to our keywords, with the very strong keywords possibly getting new pages. All elements of the search engine optimized page will utilize your chosen keyword, including the name of the file that displays the page (limousine-service-prom.asp) and the URL used to reach that file (i.e.: http://your-company.com/limousine-service/limousine-service-prom.asp).
Never Research Your Search Engine Keywords Again
Let Your Search Engine Optimized Web Site
Tell You What Your Clients Want
Of course, other "related keywords" will appear on the search engine optimized page due to the nature of the product description, and we will use this also, to leverage our search engine ranking results.
This is accomplished by exploiting the search engines own robots to our advantage. These search engine robots, called "spiders", will "crawl" portions of the internet for the purpose of "indexing" (placing into the database) or updating the content from the web pages the spider encounters.
Web pages have special hidden keyword tags, called keyword meta tags, used by some search engines to help in identifying the pageís subject matter.
Search engines give more weight to sites where the terms that appear in the keyword meta tag actually appear in the text of the page too. So the "related keyword" terms will help us to generate new keywords, which in turn can be used in that pageís keyword meta tag, thus strengthening our search engine ranking for those terms as well.
The instant the search engine adds your content to its search results, your chosen keyword and all your related keywords become available to searches.
Automatically Update Your Search Engine Meta Tags
As searchers begin to find your search engine optimized site, our system will continuously and automatically detect the search terms being used to find your site, and allow us the option of integrating the most popular search terms back into the search engine optimized pages being generated by your site. This could lead to more search engine optimized pages, and possibly adjustments to your inventory or marketing plan.
Search Engine Spidering And Ecommerce Web Sites
Your web site needs to be constructed to allow as many of the search engine robots to spider as many pages as possible.
Many ecommerce solutions utilize web design and data display features that are not search engine friendly, including framed pages and URLs containing query strings. Many search engines will not follow a web address, or URL, that looks like this...
http://www.your-company.com/index.asp?category=Camping+Travel
...because of the "?" or "query string" in the URL. But if your site's URLs are constructed correctly, it is possible to place every item in your product database, along with it's product description and it's related keywords, into the path of the search engine's spider.
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