Ecommerce Website Optimization

Search Engine Optimization And Ecommerce Web Sites

Ecommerce web sites require special considerations in regard to search engine optimization techniques. If your web site is hosted on a Windows based server, your hopes of getting every page of your database driven content spidered by all the possible search engines are severely diminished, but it is still possible. In the case of most other web servers, with a little planning, your ecommerce web site can be search engine optimized where every item in your inventory appears in the search engines with incredible results. Search engine robots, called "spiders", will "crawl" portions of the internet for the purpose of "indexing" (placing into the database) or updating the content from the web pages the spider encounters. Your web site needs to be constructed to allow as many of these robots to spider as many pages as possible. It Is Possible To Have Your Entire Inventory Listed In Some Very Popular Search Engines Many high-end web design firms utilize web design and data display features that are not search engine friendly. Some of these features include: 1. Framed pages 2. URLs containing query strings. Many search engines will NOT follow a web address, or url, that looks like this... http://www.your-company.com/index.asp?category= limousine+service+prom ...because of the "?" or "query string" in the URL. But if your site's URLs are constructed correctly, it is possible to place every page of your web site and it's related keywords, into the path of the search engine's spider. A Search Engine Optimization Project For A Windows Hosted Web Site Can Be Very Successful Using Conventional Search Engine Optimization Techniques A search engine optimization project for a Windows hosted web site can be very successful using conventional search engine optimization techniques. The results of your search engine optimization project can be dramatically enhanced if it is possible to install ISAPI filters on your Windows hosted ecommerce web site. The correct filters will allow your ecommerce web site to use a web address that a search engine can follow, thus allowing the search engine spider to index every item in your product database. Unfortunately, not very many hosting services offering Windows based ecommerce capabilities will allow the average site operater to install these filters on their machines. Most other web servers can be set up to use search engine friendly web addresses. If you are just beginning to plan your search engine optimization ecommerce project, you can build your ecommerce web site to take advantage of the search engine spiders by placing every product in your inventory database in the path of the search engine spider. It is possible to have your entire inventory listed in some very popular search engines.

Web Page Optimization Optimizing An Ecommerce Web Site - Limited budgets for ecommerce web site projects demand you know where to get the biggest return on investment. Imagine building a web site to sell camping gear, only to find 107,000 competitors doing the same thing. A good search engine optimization service will be able to determine where to get the biggest bang for your search engine optimization buck. More... Ecommerce Website Optimization Search Engine Optimization And Ecommerce Web Sites - Ecommerce web sites require special considerations in regard to search engine optimization techniques. If your web site is hosted on a Windows based server, your hopes of getting every page of your database driven content spidered by all the possible search engines are severely diminished, but it is still possible. In the case of most other web servers, with a little planning, your ecommerce web site can be search engine optimized where every item in your inventory appears in the search engines with incredible results. More...