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KEI stands for Keyword Effectiveness Index.
A keyword is the word or group of words a web surfer types into a search engine when searching for products or information.
Will Your Search Engine Placement Service
Help You To Find Out How Often Potential Clients
Look For Your Products Or Services?
Searches are performed for some terms more than others. An example would be "camping equipment". This query was executed 15,000 times during the month of August. Compare that to the 13,000 queries performed for "camping gear" and the 6,700 searches for "camping supply".
If we were to perform a search for these keywords at a search engine, we would find a number of web sites related to "camping equipment" or "camping supply". Some search engines will even tell us how many web sites are returned from our search. For instance, "camping equipment" returns 66,900 sites related to that keyphrase, while a search for "camping gear" results in 107,000. Immediately we can see that the more popular term "equipment" has less competition in the search engine when compared to the term "gear".
Before You Search Engine Optimize Your Web Site
Did You Remember To Investigate The Competition?
We use these numbers to determine the KEI, the popularity of a term versus the competition for that term. We can see from the example above that "equipment" will be a better term than "gear" because it has less competition. And in fact our research supports this with "camping equipment" returning a KEI rating of 112, compared to "camping gear" with a KEI rating of 53 (a KEI of 100 is a good rating, while we consider 400 to be excellent).
The importance of the KEI is most visible in the third search term in our example, "camping supply". Limited budgets for web ecommerce projects demand you know where to get the biggest return on investment (imagine building a web site to sell camping gear, only to find 107,000 competitors doing the same thing). Our KEI research shows that "camping supply", with 6,700 searches has only 1,500 web sites competing for that term. This produces a KEI of 998, nearly 10 times the bang for the buck.
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