Search Engine Optimization

At iPress, we feel that search engine optimization is more than the practice of placing your selected keywords into optimum places of a web page. We approach the search engines as an ally in your quest to optimize your website budget. Where else would a retailer of camping supply products be able to learn that Jansport backpacks are almost twice as sought after as Northface backpacks? Lets examine how exactly search engine optimization will work for a retailer. More...

Web Page Optimization

Optimizing An Ecommerce Web Site - Limited budgets for ecommerce web site projects demand you know where to get the biggest return on investment. Imagine building a web site to sell camping gear, only to find 107,000 competitors doing the same thing. A good search engine optimization service will be able to determine where to get the biggest bang for your search engine optimization buck. More...

Ecommerce Website Optimization

Search Engine Optimization And Ecommerce Web Sites - Ecommerce web sites require special considerations in regard to search engine optimization techniques. If your web site is hosted on a Windows based server, your hopes of getting every page of your database driven content spidered by all the possible search engines are severely diminished, but it is still possible. In the case of most other web servers, with a little planning, your ecommerce web site can be search engine optimized where every item in your inventory appears in the search engines with incredible results. More...