Search Engine Optimization

Search Engine Optimization

At iPress, we feel that search engine optimization is more than the practice of placing your selected keywords into optimum places of a web page. We approach the search engines as an ally in your quest to optimize your website budget. Where else would a retailer of camping supply products be able to learn that Jansport backpacks are almost twice as sought after as Northface backpacks? Lets examine how exactly search engine optimization will work for a retailer. Over simplified, after a search for the term "camping supply", the page that has the term "camping supply" in it's title and headline, will return a higher ranking in a search engine than one that doesn't. Optimization takes this several steps further by measuring several factors, some of which include: Frequency (occurrences of the keyword on the page) Weight (ratio of occurrences to total words on the page) Proximity (where on the page the keywords occur) The objective is to build every page that displays your product inventory around a high KEI rated keyword related to your inventory. All elements of the page will utilize your chosen keyword, including the name of the file that displays the camping-supply inventory (camping-supply.asp) and the URL used to reach that file (i.e.: http://www.your-company.com/Camping+Travel/camping-supply.asp). How does this benefit you, the retailer? Click here to learn how to get the most from your web site optimization dollar.

Web Page Optimization Optimizing An Ecommerce Web Site - Limited budgets for ecommerce web site projects demand you know where to get the biggest return on investment. Imagine building a web site to sell camping gear, only to find 107,000 competitors doing the same thing. A good search engine optimization service will be able to determine where to get the biggest bang for your search engine optimization buck. More... Ecommerce Website Optimization Search Engine Optimization And Ecommerce Web Sites - Ecommerce web sites require special considerations in regard to search engine optimization techniques. If your web site is hosted on a Windows based server, your hopes of getting every page of your database driven content spidered by all the possible search engines are severely diminished, but it is still possible. In the case of most other web servers, with a little planning, your ecommerce web site can be search engine optimized where every item in your inventory appears in the search engines with incredible results. More...